Products with a purpose

Asteh is a Swedish wellness brand based on the idea that the things we surround ourselves with and use in our daily lives can have a positive impact on our well-being. What we call products with a purpose. We want to encourage a broad and inclusive approach to health and well-being and inspire sustainable living. High quality, design, sustainable materials and natural ingredients are a matter of course for us in our work with products and brands.
Welcome to Asteh Store in Stockholm, where we proudly present a thoughtfully selected assortment of wellness products, clean beauty items, and clothing, curated with your body, mind, and soul in focus. And join us not just as customers, but as participants in our uplifting events and enlightening lectures. We look forward to the opportunity to connect and share meaningful experiences with you!
Asteh Store Bondegatan 46, 116 33, Stockholm

Our Story

Asteh was founded by psychologist Ulrika and her daughter Emma, driven by their passion for self-care and sustainable living. They recognized the importance of promoting wellbeing and sought to create products that not only enhance wellness but also align with their values of environmental consciousness.

Asteh mission

Our mission is to craft and curate products with you in mind, infusing our work with positive energy and intention.