Products with a purpose

Asteh is a Swedish wellness and lifestyle brand based on the idea that what we surround ourselves with in everyday life can contribute to our well-being. Our "products with a purpose" encourage an inclusive approach to health and sustainability. Quality, design, sustainable materials and natural ingredients are the basis of our products.

Welcome to the Asteh Store at Bondegatan 46 in Stockholm, where we proudly present a carefully selected range of wellness products, clean beauty and clothing, curated for your body, mind and soul. We look forward to meeting you!

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Our Founders

As a psychologist, Ulrika Dehlryd often met patients struggling with stress, anxiety and sleep problems. As we began to spend more time at home and many experienced increased loneliness, it became clear to her how important it is to take care of one's own well-being. She saw the potential of natural products as a way to promote health and balance in a simple way.

Together with her daughter Emma, ​​a marketer with an interest in sustainable lifestyles, Ulrika founded Asteh. They realized that there was a lack of a store that offered products for both body and mind, with a holistic perspective on well-being. Asteh became the answer to what they themselves lacked – a new kind of wellness store.

At Asteh, we want to create opportunities for you to find balance in everyday life through natural solutions that promote both your well-being and your lifestyle.

Asteh mission

"Our mission is to craft and curate products with you in mind, infusing our work with positive energy and intention."

Asteh Store

Location & Opening hours

Asteh Store, Bondegatan 46, Stockholm

Mon - Fri: 12.00 - 18.00

Sat: 11.00 - 16.00

Sun - Mon: Closed